In New York City, property management companies are often given the task of marketing the units they manage for rental when they become vacant. With the rental market becoming more competitive in New York City it is becoming more of a science to marketing their available units. Rents have stagnated and more owners are giving incentives to tenants to have them sign leases. Also, in the winter months it is a chore to have the units rents. Therefore, property managers in New York City have to use their wits and expertise in order to quickly rent their vacant apartments. Here are some tips we believe helps building management companies should take into consideration to make their units more appealing to tenants:
Inform tenants of the unique amenities that are being offered.
You have to show to prospective tenants what is unique and different in your property. Setting your property apart will benefit you in the long run. You should be aware what your target audience is looking for and advertise these features. Understanding consumer behavior is very important and using what you know about your market will come in handy. From the high ceilings to upgrades in the kitchen, these amenities should be highlighted by the apartment management company. Also it is important to understand your geographic region. What may be important to the renter in Queens may not be as important to renters in downtown Brooklyn. The demographics of the region should also be considered. Cultural differences may lead to different amenities being more important.
Invest in professional listing photos.
Tenants have become more savvy over the years and they go to online resources in order to find their properties. Property managers need to adapt to this and have to make the best first impression by using quality professional photographs. Many in the real estate industry have already adjusted to the market and have hired full time photographers to assist them with their listings. Property managers should do that as well. Professional photographs attracts prospective tenants but also people that not looking but may reconsider after looking at your quality listings. Also if you have quality photographs, browsers may be more inclined to share the pictures via social media.
Clear out messy clutter-filled spaces before showings
Having excessive clutter gives the perception that an apartment is not clean. There can be a perception that the clutter is only the first issue with the apartment. This can lead to renters to believe although false that there may be pests infesting the unit. In order to combat the perception building managers should have the floors cleaned. Windows, walls and fixtures as well as the kitchen should also be examined and thoroughly beautified as well. You may also want to air out the unit or run a humidifier to make sure any unpleasant odors have been removed from the apartment.
Make The Unit As Bright As Possible
The natural light of a unit should be exhibited. Everyone loves to see what they may potentially be moving into. When renters do a walk though of a property, they envision how they would upkeep it. The more light they have, the more they can visualize what could be in their future.
At Blue Harbour Property Management, we understand the importance of marketing your buildings when a unit becomes available. We have a full-service marketing associate in-house that assists us with all of our client’s needs. Also we make sure the real estate professionals that show our apartments use high end marketing techniques to not only show your apartments but to make sure you get the best available tenant to rent to. For more information you can contact us at 718-843-1185. We manage properties in Manhattan, Bronx, Queens, Brooklyn and the surrounding region.